Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential vogue properties on the globe. Its global achievement was not built through traditional advertising or mainstream trends, but via a Daring philosophy: problem the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.
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CDG obtained Intercontinental consideration by presenting clothes that turned down conventional Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global trend editors and buyers early inside the nineteen eighties.
This global visibility strengthened the CDG Hoodie title and attracted faithful prospects from each corner of the globe.
The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with visuals taken at Auschwitz focus camp, and the controversy obtained Global coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's identify was encouraged by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/winter assortment handled the notion on the persona,[15] the other ways to present a single's self to the earth. Fusing personalized menswear with feminine elements Comme Des Garcons for example corsets and flower printed costume fabrics, Persona was An additional selection that put together the feminine While using the masculine.
CDG designed a strong distribution technique by inserting its merchandise in prime luxury merchants like Dover Avenue Current market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand name usage of elite prospects globally when preserving its artistic integrity.
In 2017, the corporation introduced a brand new fragrance, Concrete, and marked its start inside the US with a evening meal curated from the artist and chef, Laila Gohar.
Just about every retailer was built as an artistic House, improving CDG Hoodie's standing for innovation and giving purchasers an immersive retail expertise.
With the rise of internet shopping, CDG expanded its reach by supplying collections through official and partnered e-commerce platforms. Social websites and fashion communities helped unfold the model’s id, making pieces much like the PLAY Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the globe, assisting CDG achieve world-wide mainstream visibility though staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are famous. Kawakubo’s theatrical displays, generally additional like artwork installations than vogue demonstrates gained all over the world media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, the majority of that are unconventional in the world of perfume and aligned While using the kinds of its garments.[six]